Whilst the last few months have reminded us how important the media are for keeping people informed and creating social bonds (among other things), the future of the Press is facing real danger and must fight for its survival.
A major challenge ahead
In New Zealand, for example, paper magazine legend Bauer went out of business just two weeks after the lockdown began. Stuff, the NZ Herald and The Spinoff, on the other hand, have been massively soliciting their readers so that an independent Press can continue to exist. The same in France, where major national media such as Le Monde and Libération are also calling for support for a threatened Press.
As a reference media dedicated to the French and French-speaking community abroad, lepetitjournal.com is also suffering the consequences of this crisis, and in particular the fall of the advertising market. A real challenge when the site has been the most consulted since its beginnings.
Worldwide French Expatriate Leading Media
With its unique concept of general and local news, combined with topics on expatriation and a network of independent partners in 68 cities around the world, lepetitjournal.com has become, over the past 20 years, the reference media for French and French-speaking people abroad. With nearly 2 million French people living overseas, including nearly 130,000 who have requested repatriation from an embassy or consulate, the COVID-19 pandemic has reminded us of the importance of the media as a source of useful and reliable information.
As a private, independent, non-political and non-subsidized media, 100% of our revenues are generated by advertising. They come from advertisers in each city and/or international advertisers who offer products and services directly related to our readers. The revenues are then shared between the head office in France and the partners of the local editions.
Promoting France abroad
By actively participating in promoting French savoir-faire throughout the world, major French companies such as Accor, Air Liquide, Bolloré, Citroën, Danone-Nutricia, Decathlon, L'Oréal, Renault, Peugeot, Pernod-Ricard, Veolia, Vinci etc. are genuine ambassadors of France abroad and the first defenders of our heritage.
We know how much attention you pay to your French heritage in your communication. We therefore appeal today to your attachment and patriotic devotion to continue to exist and above all to continue to inform our fellow citizens freely and qualitatively.
To do so, we have developed a dedicated media package, adapted to today's needs and to new CSR issues, to promote your company, its offers and services in an ethical and responsible way, at the era of renewal. Below are a few examples of actions in favour of local development and employment, environment, consumer well-being, etc. that we could help you enhance :
"Pernod Ricard promotes a more sustainable and responsible bar world"
Thank you for your time and I look forward to hearing from you.
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