More and more New Zealand tourists to New Caledonia
New Caledonia Tourism (NCT) announces its latest visitor arrival figures from New Zealand, finishing 2019 with an increase of 4.2 per cent year on year. These latest figures mark the sixth consecutive year of growth in New Zealand visitor arrivals and represent a 73.6 per cent increase in visitation since 2013.
NCT attributes this growth to its Feel The Pulse campaign, which launched in early 2019 with the goal of positioning New Caledonia as a distinct South Pacific destination with unique experiences for travellers of all interests. Campaign activity throughout 2019 included cooperative campaigns with key partners, a range of outdoor, radio and media advertising and media and trade famils, all of which helped ensure wide-reaching visibility for the destination and its offering.
NCT New Zealand Director, Sally Pepermans, says this consistent growth in tourism is a great achievement for the destination, tourism board and its partners, and a reason to be optimistic during these unprecedented times.
We are thrilled to see these results. The continued growth in visitation over the past six years is a testament not only to our hard work but most importantly to the exceptional support of the tourism industry in New Caledonia, which provides incredible accommodation, dining and activity offerings that attract New Zealand visitors.
“The 2019 results come alongside early figures for 2020 showing further growth in January and February year on year – 32.2 per cent and 47.7 per cent, respectively. While these are anomalous times, these figures show continued interest from the New Zealand market for New Caledonia, and we remain optimistic. We are here and we look forward to welcoming New Zealand travellers to New Caledonia again soon,” Ms Pepermans said.
New Caledonia is one of New Zealand’s closest South Pacific neighbours and is home to a UNESCO World Heritage-listed lagoon, excellent food and wine, unique French and Melanesian cultures and diverse landscapes. It is less than three hours’ flight from Auckland.